scout. launch party!

It’s always the best feeling in the world when a design you’ve spent many months tossing and turning about in your mind finally comes to life! Last month, I had the immense pleasure of collaborating with Trophy Cupcakes and showcased my scout. vintage rental co. collection in their adorable party room. The whole evening was SUCH a blast and I was so excited that so many of you came out to see my loot!

When dreaming up a way to share my collection my 1st thought was: “oh my gosh, how will I ever make it all fit?!” and 2nd…”I want people to be inspired.” The whole intention behind my vintage rental biz is to encourage others to find beauty in things that might otherwise be considered past their expiration date. I absolutely adore repurposing old items into new designs, and threaded that passion into a lot of the party details for the launch.

I wanted the overall design to emphasize the immense amount of color that I have within my collection. Blue chairs, green tables, orange enamel colanders. I’m obsessed with color and the party was nothing short of a color explosion!

My dear sweet friend McKenzie who also happens to be one of the most AH-MAZ-ING floral designers in Seattle, was kind enough to offer her own dose of color to the party with some stunningly gorgeous florals. The second McKenzie arrived the morning of setup I was flabbergasted by her floral choices for the party. Are those gigantic neon pink peonies not the most amazing things you’ve ever seen?! So so good. Thank McKenzie!!!

The entire design for the room started with the ceiling. I’ve been collecting vintage fabric for sometime and I really wanted to create a vibrant fabric canopy over the party. After many tireless hours of knot tying the canopy came to life. I also incorporated an installation in the center of the room using the wire skeletons of old lampshades. Thank you Adam, Heather & Kate for your additional hands with setup & prep! Couldn’t have done it without ya!

My green hutch is definitely one of my favorite pieces and I was so excited to use it as one of the focal points of the room. The cocktail & cupcake party wouldn’t have been complete without some champagne and little mason jars & thanks to Hads, Emma & Christa everyone had drinks in hand through the night! Thanks gals!

One of the things that I was really adamant about with regards to my scout. marketing is that I didn’t lose the vintage aspect of the brand in the details. I cringed at the idea of using a modern looking business card to promote my business. So after a bit of deep thinking I came up with the idea of using vintage used postcards (some of the one’s I’ve found have dated back to the early 1900’s!) and placing a sticker on top of them with all my info.

I have this really crazy rad mint colored mattress frame that worked perfect for displaying my biz postcards during the event. I filled the mattress with a bunch of pillows I’ve found while scouting and a few I made on my own from leftover fabric.

I also really wanted the party to be a direct reflection of the personality of the pieces. I’d been dying to name each piece for sometime and figured the party was the perfect way to kind of say “hello my name is” for each unique piece. My buddy Amy (a stellar graphic designer who is currently revamping the scout. brand) suggested I use library cards in bright colors from the adorable paper co. Knot & Bow to display the names and details of my items. GENIUS! I was swooning over the library cards when they arrived in the mail, and after multiple attempts to get that “vintage typewriter” look (I actually begged my printer to cooperate during a 4am debacle) I was incredibly pleased with how they turned out!

Overall, I’m ecstatic with how the party turned out, and I was so grateful for the generosity of all of the people that stopped by. The party left me with visions of my own storefront one day, and I can’t thank Jennifer and her team at Trophy enough for all of their help in making the party a total success!!!

P.S. Thank’s to Mo for all the great shots and for being there to capture the night!

photo cred: {Mo Hines Photography}

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5 Comments

Filed under Antique Rentals Seattle, Antiques, Art, Bow Tie & Bustle, Brights, Business, Centerpieces, Color Obsessed, Color Palette, Decor, Decorating, Design, Fabric, Florals, Inspirations, Local Happenings, Parties, Party, Prop Rentals, Props, Recycle, Repurposed, Scout Vintage Rental Company, Scout Vintage Rentals, Scout., Seattle Event Design, Seattle Prop Rentals, Seattle Vintage Rentals, Seattle Wedding Coordinator, Seattle Wedding Design, Seattle Wedding Designer, Seattle Wedding Planner, Tabletop, Vintage, Vintage Finds, Vintage Rentals, Wedding Event, Weddings

5 responses to “scout. launch party!

  1. I could literally just SQUEAL with delight! This launch party looks so amazing. Your personality and style really shine through in all the details. I love, love, love the library introduction cards. And the vintage post card business cards? – GENIUS!

    I am launching my own vintage rental company in January. It’s been a long time comin’ and seeing adorable companies like your is so inpiring! We should definitely keep in touch!

    • Krista! Thank you so much for all the kind compliments! How incredibly exciting that you are launching your own rental biz in January! Congratulations! Good luck & keep in touch 🙂

  2. strataflora

    It was absolutely perfect and beautiful, Jenn. I could stare at these photos forever…your attention to detail is INSANE. I’m so excited about the things to come for you!!! We seriously should talk about that boutique… 😉

  3. Wow I am blown away by the creativity! I think you nailed the marketing, the brand image of scout is FANTASTIC. I love all the details, they all come together to create a fun vintage image for your company.

  4. Stunning!! Congrats again on such a successful event to launch your fabulous company. You are amazing and I can’t wait to see where the next year takes you!!

    xoxo

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